最高の Tech Marketing ポッドキャスト (2025)

1
Margie Agin: Master Messaging Alignment for B2B Tech Growth 50:17

2d ago50:17

50:17

Unlock the secret sauce behind B2B tech growth. In this episode of Tea Time with Tech Marketing Leaders, Kerry Guard sits down with brand strategist Margie Agin to understand why “lead gen” often hides a deeper messaging problem. She shares three simple questions to uncover your ICP’s real pain. You’ll get quick-fire tactics to unite marketing and …

1
The Rise of AI Sales Agents with Maura Rivera of Qualified 39:47

2d ago39:47

39:47

I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin Marketing is undergoing a revolutionary transformation, and Qualified's CMO Maura Rivera is leading the charge with their groundbreaking AI SDR agent named Piper. This fascinating conversation reveals how Qualified has completely reimagined the traditiona…

1
Pulse #117: AI creëert campagnes, extra regels influencers, AI Max voor Search, TikTok World en LinkedIn's playbook 38:46

8d ago38:46

38:46

Abonneer je op ⁠⁠⁠⁠⁠⁠⁠⁠onze Substack⁠⁠⁠⁠⁠⁠⁠⁠ en ontvang een samenvatting van de aflevering, de shownotes en links naar de bronnen. [00:00] Intro [01:46] Toezicht op professionele influencers verscherpt [05:13] Meta's visie: Een AI die zelfstandig advertentiecampagnes creëert [10:37] Meta in troduceert waarde-optimalisatie voor campagnes: van omzet …

1
The Dark Side of the China Media Business 48:57

11d ago48:57

48:57

Today's episode delves into a facet of the China media business that everyone is aware of, but few are willing to discuss. Media corruption was so prevalent in the early days of the digital industry in 2010 that it became a competitive advantage for some companies. We all knew that it was big, but how big? We discovered this later, following the ne…

1
Overcoming Marketing Fears with Rick Wootten 20:32

14d ago20:32

20:32

Are you afraid of marketing failure? Marketing can be a minefield of potential missteps, but what if fear is holding your team back from breakthrough campaigns? In this episode of Share of Voice, host Bryan Scanlon sits down with Rick Wootten, CMO of SIMCO Electronics, to unpack the concept of "atelophobia" — the paralyzing fear of imperfection tha…

1
#167 - Six Acquisitions in Six Years with Valeria Bouchoueva, Customer Marketing Manager at S&P Global 35:06

24d ago35:06

35:06

After a short break, the FINITE Podcast is back with a must-listen episode! This week, we hear from Valeria Bouchoueva, a marketer who’s been through an incredible six acquisitions in six years while at Rizing, an SAP partner. Valeria shares practical lessons learned, mistakes to avoid, and the key metrics that drive successful acquisitions. Whethe…

1
Krissy Camacho: Turning a $5K Test into a 10x Lead Surge with Startup Wins 38:57

8d ago38:57

38:57

Ready to borrow B2C secrets to supercharge your B2B funnel in under 30 days? Kerry Guard, host of Tea Time with Tech Marketing Leaders as we sit down with Krissy Camacho who is the founder and principal at Tricrest Growth Advisors LLC. With two decades of B2B and B2C experience under her belt, Krissy shares the moment she realized that early-stage …

1
Alexandra Mattiesen: Marketing with Heart, Mind, and Healthy Limits 52:03

13d ago52:03

52:03

What if your greatest marketing strength had nothing to do with tools, tactics, or timelines? Instead, everything to do with empathy? In this episode of Tea Time with Tech Marketing Leaders, Kerry Guard sits down with Alexandra Mattiesen, a marketing executive with a passion for brand storytelling, deep technical understanding, and most importantly…

1
Matthew Kanaskie: Building Proposals, Pipelines & Team Camaraderie at Speed 49:12

15d ago49:12

49:12

What if sales, marketing, and product actually worked as one? Matt Kanaskie is proving it’s possible (and, yes, even fun). In this episode of Tea Time with Tech Marketing Leaders, we explore how alignment, experimentation, and just the right guardrails are helping Cyber Advisors move at the speed of sales. Tea Time with Tech Marketing Leaders is po…

1
The Future of Growth Is Compound Marketing with Chris O’Neill of Growthloop 35:48

15d ago35:48

35:48

I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin Chris O'Neill, CEO of GrowthLoop and former leader at Google and Evernote, reveals how AI is creating an entirely new marketing paradigm through what he calls "compound marketing." This fascinating conversation explores how marketing is shifting from slow…

1
Pulse #116: Google's AI tsunami met AI search mode, Will Smith en VEO3 en Google Marketing Live 32:05

22d ago32:05

32:05

Abonneer je op ⁠⁠⁠⁠⁠⁠⁠onze Substack⁠⁠⁠⁠⁠⁠⁠ en ontvang een samenvatting van de aflevering, de shownotes en links naar de bronnen. [00:00] Intro⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [01:08] Inzicht in groei van AI: Meer mensen gebruiken AI dan we denken [03:15] Google maakt AI search beschikbaar [08:13] Google pakt uit met AI innovaties op Google I/O [18:03] Pulse f…

1
Andrew Morton: Challenging the Buyer Journey Status Quo 1:00:10

23d ago1:00:10

1:00:10

Champions aren’t who they used to be. Andrew Morton breaks down how the role of a "champion" in the sales process has shifted (and why your team might need to rethink what that actually means). He gets into the real talk around: What a CRO is actually responsible for now Why modern buying committees are so complex (and how to map them) How to spot,…

1
#78: SEO in het AI tijdperk: van SEO naar GEO? 41:58

24d ago41:58

41:58

Zoekmachines veranderen razendsnel onder invloed van AI. Waar SEO jarenlang dé manier was om zichtbaar te blijven in Google, nemen AI-gegenereerde antwoorden nu steeds vaker het eerste klantcontact over. Dit heeft grote gevolgen voor het verkeer naar je website én voor je marketingstrategie. In deze DeepDive aflevering duiken we in deze verschuivin…

1
AI as Co-Creator: Redefining the Marketing Process with Pierre Berard 53:05

26d ago53:05

53:05

How will AI impact marketing teams, agencies, and processes? While 85% of marketers report using AI tools, they struggle to integrate AI into the workplace. How can you make work? We’re joined by Pierre Berard, former China hand and a senior marketing executive who’s led some of the world’s top luxury and consumer brands and is now the founder of a…

1
How to Hack AI for Killer Messaging with Story Tweedie-Yates 13:06

27d ago13:06

13:06

In this episode of Share of Voice, Jennifer Tanner talks with FusionAuth CMO and messaging consultant Story Tweedie-Yates about why positioning is so hard to get right— and how to actually get it done. Story breaks down real-world examples from her work with cybersecurity startups and shares practical ways to use AI tools like ChatGPT without falli…

1
#77: Marketplaces als volwaardige ecosystemen 42:03

30d ago42:03

42:03

Marketplaces zijn niet langer slechts verkoopkanalen, maar volwaardige ecosystemen waarin merken en retailers strategisch moeten opereren. Ze bieden enorme kansen qua bereik en groei, maar brengen ook uitdagingen met zich mee, zoals afhankelijkheid, margedruk en concurrentie met eigen platformen. In deze DeepDive aflevering gaan we hier dieper op i…

1
Gold Medalists, Goats and other RSA Takeaways 11:41

30d ago11:41

11:41

RSA 2025 brought the noise — literally and figuratively — and in this episode, Bryan and Jennifer unpack what mattered most (and what didn’t). From goats on the show floor to guerrilla marketing strategies off-site, they dig into what vendors got right, what got lost in the flash and why a clear booth message still beats a gimmick. Plus, a surprise…

1
Bill Macaitis: Power of the Freemium Model 52:07

1M ago52:07

52:07

Kerry Guard welcomes Bill Macaitis, a seasoned marketing leader with experience at some of the fastest-growing SaaS companies, to explore the evolution of go-to-market strategies. They break down the misconceptions surrounding GTM, the importance of integrating sales, marketing, and product teams, and how AI reshapes the landscape. Bill emphasizes …

1
The Signal Through the Noise: Rethinking Marketing Measurement with Dennis Behrman, CMO - Agility Recovery 35:22

1M ago35:22

35:22

I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin Ever find yourself staring at a mountain of marketing data and still wondering, "Where did this deal actually come from?" You're not alone. Dennis Behrman, CMO at Agility Recovery, brings a refreshingly honest perspective to one of marketing's biggest hea…

1
Pulse #115: AI Overviews in NL, geen bereik voor LinkedIn Company pages, nieuwe SEO-richtlijn voor images en Google AI Max 29:57

1M ago29:57

29:57

Abonneer je op ⁠⁠⁠⁠⁠⁠onze Substack⁠⁠⁠⁠⁠⁠ en ontvang een samenvatting van de aflevering, de shownotes en links naar de bronnen. [00:00] Intro⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [01:28] Google Ads AI Max: Automation with a side of anxiety [05:40] Eindelijk! Google brengt AI Overviews dan toch uit in Nederland [07:14] Google past richtlijnen voor afbeeldingen aan: éé…

1
Arpine Babloyan: Marketing Isn’t a Lead Machine. It’s a Clarity Engine. 48:42

1M ago48:42

48:42

Host Kerry Guard interviews Arpine, VP of Global Demand Gen at ThreatConnect, about waterfall metrics, data-driven marketing, and sober networking at conventions. Learn how clear marketing goals and tracking KPIs measure meaningful success. Arpine also discusses when adjusting marketing strategies and goals is actually effective throughout the year…

1
141 | Rethinking partner experience 23:49

1M ago23:49

23:49

Have a great point of view to add? Send us a text with your thoughts! Stop designing for portals, design for people In this episode of The Tech Marketing Podcast, we welcome back Karen Hartsell, Senior Director of Global Partner Programs at Ericsson Enterprise, to unpack the insights from the first PartnerTech X event. Listen as they explore the ri…

1
Behind the Scenes of a Successful Sales Kickoff with Kristin Grimes 12:13

1M ago12:13

12:13

Sales kickoff events are critical for tech companies to align teams, boost morale and set the stage for annual success. In this episode of the Share of Voice podcast, Kristin Grimes, Field Marketing Director at Sentra, shares her expert insights for creating memorable and productive sales kickoff experiences. Kristin and Jenn discuss: How strategic…

1
Mark Bliss: Solving Sales + Marketing Alignment One Modern Team at a Time. 56:25

1M ago56:25

56:25

On this episode of Tea Time with Tech Marketing Leaders, guest host Elijah Drown fills in for Kerry Guard (temporarily voiceless but still producing from the sidelines) and chats with Mark Bliss, VP of Marketing at Sutra AI. The topic? All things go-to-market: aligning sales and marketing, building smarter ABM campaigns, and using AI without losing…

1
Decoding Brand China Using Semiotics: Panos Dimitropoulos 56:07

1M ago56:07

56:07

How can brands visually connect with Chinese consumers? What cultural codes effectively resonate with consumers, leading to trial and purchase? Today, we speak with Panos Dimitropoulos, a seasoned semiotician and cultural strategy expert. Panos helps brands connect culturally in China. He spent over a decade in China, leading Kantar's cultural inte…

1
Why Cutting Brand Is Costing You More Than You Think with Omar Akhtar of Benchmarker 32:08

2M ago32:08

32:08

I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin Want to know the real secret behind high-growth SaaS companies? It's not what most marketers think. When Omar Akhtar, founder of Benchmarker, surveyed 250+ B2B SaaS companies about their marketing spending patterns, he discovered something counterintuitiv…

1
Pulse #114: AI Shopping in ChatGPT, LinkedIn Buyer Groups & GA4 wordt slimmer 34:00

2M ago34:00

34:00

Abonneer je op ⁠⁠⁠⁠⁠onze Substack⁠⁠⁠⁠⁠ en ontvang een samenvatting van de aflevering, de shownotes en links naar de bronnen. [00:00] Intro⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 01:12 - Google Analytics verbetert datakwaliteit met nieuwe detectie- en hersteltools 05:34 - LinkedIn introduceert 'Buyer Groups' voor slimmere B2B targeting 08:49 - Meta Thread ads gaan wereld…

1
Alina Timofeeva: Showcasing the power of perseverance and adaptability 46:52

2M ago46:52

46:52

Kerry Guard, host of Tea Time with Tech Marketing Leaders, is joined by Alina Timofeeva who's a strategic advisor in technology and data. Story of what immigrating to the UK and becoming a recognized expert in her field. We dive into challenges of building a personal brand, the importance of public speaking, and how organizations can support their …

1
Human-First Marketing: Why It's Crushing Traditional Channels with Sendoso's Katie Penner 19:39

2M ago19:39

19:39

I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin Watch the video version of this podcast on YouTube. Katie Penner, Head of Sender Relations at Sendoso, takes us deep into how gifting is transforming B2B marketing by delivering remarkable results where digital channels fall short. With 64% of marketers s…

1
They're Alive! Dispelling the Demise of Press Releases with Serena Ehrlich 34:09

2M ago34:09

34:09

Are press releases still relevant? It’s been a hot topic for marketers in recent years. But Serena Ehrlich, Director of Go-to-Market at Notified, answers with a resounding, “No!” She reveals why press releases are far from dead and remain a powerful tool for strategic communication. Serena and Jennifer discuss: Why press releases are electronic new…

1
3 Decades, 5 Marketing Truths and The Power of Perspective with Greg Coticchia and Bryan Scanlon 17:24

2M ago17:24

17:24

Struggling to make your B2B marketing strategy stick? In this episode of Share of Voice, host Bryan Scanlon sits down with Greg Coticchia, six-time CEO and seasoned tech entrepreneur, to unpack the timeless truths of B2B marketing. With decades of experience spanning multiple tech booms and busts, Coticchia offers invaluable insights into creating …

1
Sales and Marketing: Get Along, You Two! With Mike Yaffe and Jennifer Tanner 22:02

2M ago22:02

22:02

In this episode of the Share of Voice podcast, host Jennifer Tanner sits down with Mike Yaffe, a seasoned CMO with more than 20 years of experience in cybersecurity marketing, to unpack the often challenging relationship between marketing and sales teams in B2B tech companies. Mike and Jenn discuss: The often confrontational and adversarial relatio…

1
140 | Time to rethink partner tech strategy and eliminate buyer’s remorse 40:59

2M ago40:59

40:59

Have a great point of view to add? Send us a text with your thoughts! In this episode of The Tech Marketing Podcast, Jon is joined by Seb Tyack as they prepare to exhibit at the first ever PartnerTech X event. Seb, MD of Channel Solutions at Twogether, shares his expertise on how partner experience, ROI measurement, and AI are shaping the future of…

1
Mike Moreno: Marketing with Machines. A New Playbook for Visibility! 48:40

2M ago48:40

48:40

How do you stand out in a world where AI writes the first draft (and sometimes the final say)? Kerry Guard, Tea Time with Tech Marketing Leaders host, dives into marketing with machines. Product marketing expert and RevGenAI founder Mike Moreno shares a smarter way to approach SEO, messaging, and visibility in the age of ChatGPT. We dig into Genera…

1
Tapping into China's Wellness Revolution: Strategic Opportunities for Brands with Henry Shen 47:58

2M ago47:58

47:58

China has become a country obsessed with wellness. Over the past few episodes, we have had several guests highlight the growing importance of wellness, whether it relates to fitness or changes in the country's demographics. We thought we'd take the opportunity to take a deeper look at wellness. According to a McKinsey study, 87% of Chinese consumer…

1
High-Impact ABM Starts with Sales Thinking: Bolton Graham on Where ABM Goes Next 32:16

2M ago32:16

32:16

I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin View the video version of the podcast here The term "account-based marketing" gets thrown around so casually these days that its meaning has become diluted. Is ABM just targeted advertising to a list of accounts, or is it something deeper? According to Bo…

1
Alex Boyd: Decoding Human Behavior for Marketing Success 53:18

2M ago53:18

53:18

"How do you speak to your audience?" Exploring the intersection of creativity, marketing, and the challenges of authenticity in content creation. Kerry Guard, host of Tea Time with Tech Marketing Leaders, is joined by Alex Boyd, co-founder of Aware, to discuss the influence of feedback on creative expression, the journey through various career tran…

1
Pulse #113: Google strenger voor AI content, Google Ads in Roblox, TikTok Shops in meer landen live 33:59

2M ago33:59

33:59

Abonneer je op ⁠⁠⁠⁠onze Substack⁠⁠⁠⁠ en ontvang een samenvatting van de aflevering, de shownotes en links naar de bronnen. [00:00] Intro⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [01:22] ⁠ChatGPT stoot Instagram en TikTok van troon in appstores wereldwijd, wordt synoniem voor AI⁠ [06:35] Google scherpt richtlijnen aan voor AI-gegenereerde content [10:43 ] ⁠Gemini 2.5 Pro en …

1
Introducing the Share of Voice Podcast! 0:59

2M ago0:59

0:59

Share of Voice, presented by Look Left Marketing, is your personal B2B marketing guide. Look Left founder Bryan Scanlon and senior vice president Jennifer Tanner have been through it all. They know that B2B marketing often means creating unchartered paths without much warning. That's why they sit down with the smartest B2B leaders, ditch the boring…

1
#166 - Growing a team with Johnathan Grzybowski, Founder of Penji 30:38

2M ago30:38

30:38

In this interesting episode, we sit down with Johnathan Grzybowski, the visionary founder of Penji, an on-demand design service. Johnathan shares his journey of growing and leading a dynamic team in a new tech category. We delve into the impact of artificial intelligence on graphic design, exploring both opportunities and challenges it presents. Th…

1
Beyond Automation: What AI Agents Can Really Do for Your Marketing with Jacob Bank 40:31

2M ago40:31

40:31

I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin Jacob Bank is transforming how marketers work with AI agents – and the results are extraordinary. As founder and CEO of Relay, Jacob brings a unique perspective shaped by his background as an AI researcher, founder of Timeful (acquired by Google), and for…

1
139 | Why the future of B2B agencies lies in strategy 58:55

2M ago58:55

58:55

Have a great point of view to add? Send us a text with your thoughts! The crossroads for B2B marketing leaders. This week on The Tech Marketing Podcast, Joel Harrison, Founder of B2B Marketing joins Twogether's Minaz Tejani for a candid conversation on the state of our industry. Unpack what many may be thinking but few are saying: B2B marketing is …

1
Joel Benge: Stop being the smartest person that brands don't understand 56:07

2M ago56:07

56:07

"I call what I do message therapy." Joel shares his unique approach to messaging, which he refers to as 'message therapy,' emphasizing the importance of clarity, focus, and emotional connection in communication. Part of digital marketing is what, friends? Great messaging. Kerry Guard, host of Tea Time with Tech Marketing Leaders, joins Joel to dive…

1
The Rise of Female Automobile Power in China: Grey/AKQA's Janice Kok & Reiko Wu 49:28

2M ago49:28

49:28

Over the past decade, women in China have become a driving force (pun intended) in car purchases, from compact EVs to high-end luxury vehicles. But how are brands adapting their marketing to meet the needs of female consumers? What trends are shaping their buying decisions? To help us unpack this, we’re joined by Janice Kok, Head of Strategy, and R…

1
Navigating the New Landscape: How AI is Reshaping Organic Search Strategy with Jason White 28:04

2M ago28:04

28:04

I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin The search landscape has dramatically transformed. With traffic plummeting by 50-90% for many brands, SEO professionals are scrambling to understand how AI is reshaping organic strategy. In this eye-opening conversation, Jason White, head of SEO at Policy…

1
Pulse #112: AI in online shopping, Creator Partnerships in YouTube Shorts, afbeeldingen met ChatGPT en veel klachten over dropshippers 30:37

3M ago30:37

30:37

Abonneer je op ⁠⁠⁠onze Substack⁠⁠⁠ en ontvang een samenvatting van de aflevering, de shownotes en links naar de bronnen. [00:00] Intro⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [01:25] - Google rondt March 2025 Core Update af [02:30] - Google test nieuwe functie: 'Creator Partnerships' binnen Google Ads, gericht op YouTube Shorts [05:02] - OpenAI brengt beeldgeneratie direct n…

1
Beatrice Gutknecht: f*ck rebranding. Instead, Craft Unique Identities that beg customers for more. 56:26

3M ago56:26

56:26

What do a military coup, personal loss, and the fierce world of branding have in common? They’ve all shaped Beatrice, the visionary behind Badassery by B, into a relentless force in the world of authentic branding. Kerry Guard learns from Beatrice Gutknecht, founder of Badassery by B, about the importance of branding in driving business success. Be…

1
138 | Driving B2B impact through smarter signals and stronger teams 48:08

3M ago48:08

48:08

Have a great point of view to add? Send us a text with your thoughts! Signals over leads. Talent over tech. Confidence over conformity. Therese Parkes, Vice President, Global Market Development and Growth at Udacity, is welcomed back on this week's episode of The Tech Marketing Podcast. With insights sharpened by her shift from tech giant advisory …

1
Anne Gotay: Importance of Attribution in Today's Marketing Landscape 51:50

3M ago51:50

51:50

"Attribution models need to evolve to account for AI and dark funnel dynamics." -- Anne Gotay, Growth VP and Co-Founder Kerry Guard, host of Tea Time with Tech Marketing Leaders dives into show guest, Anne Gotay, from her path from a BDR in cybersecurity to a marketing leader, challenges of marketing in the cybersecurity space, and the importance o…

1
Breaking Your Tech Stack: Scott Brinker on AI, Composability, and the Future of Marketing 37:04

3M ago37:04

37:04

I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin Dive into the future of marketing technology with Scott Brinker, the visionary behind ChiefMarTec.com, as we explore the seismic shifts reshaping how marketers build and leverage their tech stacks. Scott reveals why the convergence of universal data layer…

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